Few fashion accessories have the pedigree of timepieces. Pants, dresses, shirts, and most other fashion wearables are tossed and forgotten fairly quickly. Hot jean or shirt brands that were all the rage for a few years are all but gone and forgotten soon enough. Indeed, if we’re completely honest, some brands tend to become identified with whatever we find cheesy, annoying, or outright offensive about a particular time in history. Remember Lacoste’s iconic alligator logo? It seemed that every annoying preppie in junior high had a Lacoste shirt. How about True Religion jeans and their high prices and seemingly hypocritical claim as being ‘rebellious’ and anti-establishment? It’s safe to dismiss these and other brands with the particular time frames they were popular in. They seem to add color to times in the past we’d rather forget and move on from. Because these brands were clothing brands, its easier to do this. Clothing brands are notoriously easy to bury in the past. Not so with timepiece brands, especially when they come out with products like the Casio Men’s MTGM900DA G-Shock Watch.
The classic staying power of timepieces and Casio’s enigma
Timepieces seem to buck consumers’ tendency to wear and outgrow fashion. We simply don’t just ‘consume’ watches. We hang on to them. They mean something more than all the cool pre-washed/pre-aged/pre-stressed jeans we have in our closet waiting for a quick sale at a neighborhood garage sale. We tend to reserve a special place in our hearts for our watches. Personally, I credit the Swiss for this preferential treatment for watches.
Since the 1800s, Swiss craftsmen perfected timepieces. Far from just being another product category in the vast array of consumer products and trinkets made possible by a colossal global industrial manufacturing base, consumers have always had a special reverence for timepieces. Watches were the exception. They were in awe of the technical intricacies involved. Watches weren’t things you simply wore a few times and tossed inside a drawer somewhere and forgot about. There’s a certain level of respect there. Much of this is due to the well-crafted image of watches as products of extra attention to detail, which is apparent in the MTGM900DA G-Shock. The image of a Swiss craftsman with his eyepiece lovingly and gingerly putting together the small minute parts of a watch together come to mind. Interestingly enough, this long-held image has no relation to the reality of how watches are made in this day and age.
The MTGM900DA delivers a distinct definition of watch value
For the longest time, value was defined in the world of timepieces as something emanating from a distinct, almost personal, attention to detail and painstaking labor. Considering how expensive Swiss labor is and considering how huge the market demand for watches are, this old-fashioned view is a fantasy. Watches, just like most other products of our modern consumerist world are mass manufactured. And this is where Casio shines. Casio is able to deliver value because it doesn’t allow itself to be a slave to the well-manicured fantasy that the only good watches are handcrafted watches.
Ever since 1974, Casio has redefined value in timepieces and it shows no signs of slowing down. It is able to deliver high quality, well put together watches that meet high quality standards at very affordable prices. And it does all this without compromising innovation, quality, attention to detail, and style. In other words, consumers are able to benefit from the latest technology leaps in watch design without having to pay an arm and a leg.
Take the case of the Casio Men’s MTGM900DA G-Shock Watch. This model’s ace in the hole is that its time calibration is synched to a radio transmitter in China. It supports 48 global cities so you can be sure you’ll always be on time. Equipped with a timer and a sensibly practical yet styling stainless steel band, this Casio model may not be the Ferrari of timepieces but it doesn’t have to be. Instead, it delivers solid technology, great quality, and affordability. All in all, it carries forward Casio’s focus on innovation. Innovation has always been Casio’s stock in trade since the beginning and the MTGM900DA proves that Casio hasn’t strayed from its original focus of delivering technology at affordable prices.
If you are looking for a sensible and practical watch that is also easy on the eyes, you might want to snap up this watch. Its radio technology ensures you’ll always be on time all the time. Solid value from a company that brought the world a happy marriage of watch technology innovation, mass manufactured-based affordability, and dependable quality.
Lets Take a Closer Look
When it comes to digital watches, the Casio brand definitely stands out. After all, Casio, along with other Japanese timepiece powerhouses like Seiko and Citizen have made names for themselves in the very discriminating global watch marketplace by putting forth high-end technology at affordable prices. This is definitely what’s going on with Casio Men’s MTGM900DA G-Shock Watch
Design: Digital watch
Sporting a typical stainless steel sleek look, the MTGM900DA uses the standard utilitarian form of a typical stainless steel watch to pack a lot of technology. It is perfectly understandable to look at the resin face and stainless steel casing of this unit as fairly generic for the any type of metal watch. What makes this digital watch truly stand out is its timekeeping and calibration technology, not its form. Keep this in mind when considering this model. It is too easy to brush it off without digging deeper into its technology offering. Put it this way, people considering this watch should put secondary emphasis on its design. Their primary focus should be on the amount technology this watch brings to the table.
Movement Type: Quartz – Digital
Since this watch is a digital watch, it is powered by quartz technology. Considering the fact that this G-Shock model is positioned for accuracy, its movement type should not be its primary selling consideration and value. Still, if you are looking for a low priced watch, you can rest assured you’ll get a good value from the pairing of Japanese technology and quartz movement encased in this Casio timepiece
Special Features: World time accuracy and synchronization
This watch’s main value stems from its ability to be always right. That’s right-you don’t have to ask around for the time when tuning your watch. It uses satellite signals to pick up the right time regardless of where in the world you are. Now, that’s accuracy! As mentioned above, this watch’s main selling point is not its looks or most other factors you’d normally focus on when considering other types of watches. The name of the game, as far as this Casio model is concerned, is accuracy.
Thanks to its timekeeping technology, people looking for US, UK, Germany, Japan, and China times can be assured of solid calibration. In fact, this watch’s atomic timekeeping technology is so on point that it is able to receive time calibration radio signals up to 5 times per day. If you are sick and tired of having to inconvenience others by asking them for the time, you might want to seriously consider this Casio model.
The MTGM900DA G-Shock uses different signals depending on the country you’re in. There are different signals for Germany, US, UK, China, and Japan. However, when it comes frequency, they are more standard: US watches pick up 6060kHz, UK units use 60kHz, Germany-based watches pick up 77.5kHz, Japanese watches use 40/60kHz, and units sold in China use BPC 68.5kHz.
Rounding out this tremendously accurate time synchronization and calibration technology is this model’s use of solar power to keep everything humming along. This is a powerful feature because one would normally expect this type of watch to use batteries. Solar reliance ensures that with this timepiece strapped to your wrist, you don’t have to worry about not making a meeting on time.
When it comes to raw, powerful pinpoint accuracy, you can’t get more serious (for its price point) than the MTGM900DA G-Shock. Indeed, this model reminds us of how the Japanese came to dominate and continue to dominate key watch sub-niches: a rare combination of low pricing, high technology, high quality manufacturing, and reliability.