If you’ve just landed on this page you’re most likely in search of a Rolex Authorized Dealer located in Montreal. Perhaps you’re wondering which one of the three current ADs are the best. A Rolex purchase whether it’s your first or 10th is always a very important purchase, considering the amount of money you’re dropping on a single watch. Once you’ve fallen in love with a specific model next comes actually sourcing it to buy, this can be more tedious than one expects especially if you’re after one of the sought after stainless steel sports models. If you’re after one of the SS sport models I’ll stop you here and ask you to check out my article on waiting list shortages at authorized dealers, it may just save you some time.
If you’re OK with the waiting list, or maybe you’re after the more available models such as Oyster Perpetual, Datejust, and Cellini then please read on and I will give you my opinion through first hand experience on which are the best Rolex Authorized Dealers located in the city of Montreal.
1. Château D’ivoire
In the first position I would place Château D’ivoire located at 2020 De La Montagne. If you like a more personal approach with a friendly atmosphere this is the shop to visit. The staff from the sales reps, managers, and the doormen are all very welcoming and personable, they emit a sense of warmth and are very approachable. They’re also extremely knowledgeable and can answer any questions you might have.
Their watch selection is absolutely fantastic. Not only do they have the largest Rolex selection in Montreal, but they also stock a wide range of other brands some of which can only be found at Château D’ivoire. This also happens to be the only Rolex AD in Montreal that has actually called me to offer various sought after sports models after being placed on the waiting list with no purchase history.
- Top notch customer service
- Excellent selection
- Great location
- Not much really
2. Birks Saint-Catherine
In 2nd place I have Birks located downtown at 620 Saint-Catherine Street West. The Rolex AD here is hit or miss in terms of which sales rep assists you. Birks is a massive Jewellery and watch shop with a more corporate vibe, the atmosphere can feel cold at times, and the pushy up-selling can be strong. Rolex selection at Birks is usually quite thin, even for less desired pieces. Display windows are usually partially full, most of the time with nothing very exciting. Birks does also carry some other brands such as JLC, Grand Seiko, and they have a large Cartier section.
Its definitely worth a drop in to see what they have available on the day. I would recommend a visit to see how you personally like it, but don’t hold your hopes too high.
- Central location
- Pretentious vibe
- Strong upselling
- Thin selection
3. Bijouterie Italienne
In third place I have an official Rolex Retail store and watch shop called Bijouterie Italienne located outside of the downtown core in “Little Italy”, the address is 192 Rue Saint-Zotique East. This is a small family owned Rolex Authorized Dealer. I have mixed feelings about this shop. When I first visited with a friend we were greeted abruptly at the door with a “what times your appointment?” (pre-coronavirus). After explaining we were just here to browse the lady let us in and we did have a pleasant time with the Rolex sales rep. The selection of regular Rolex models was pretty good.
I exchanged business cards with the sales rep, but unfortunately after leaving I was unable to keep any contact with him even after emailing a few times. My emails were simple inquires about availability of certain Tudor models and other brands, but for some reason I never received a single response back. Unlike Château D’ivoire and Birks where communication was seamless. In this case I would advise you to be cautious if purchasing an expensive watch here in worry that the after sales customer service is just as abysmal.
I talked with a few other local Montreal Rolex collectors who frequent Bijouterie Italienne and they have also confirmed similar experiences with the lack of communication.
- Good selection
- Difficult communication
If you have any questions please feel free to reach out to me via email at email@example.com
Disclaimer: This is my personal experience and opinion, nothing has been stated or confirmed by any of these Rolex Authorized Dealers. This is not a sponsored post.