Founded in 2012, AVI-8’s brand name is a play on the word “aviate.” This London-based watchmaker builds a full line of aviation-inspired watches, including designs from real pilots. In September of 2022, they released a limited edition watch: the P-51 Mustang Tuskegee Airmen Chronograph Limited Edition. This watch is a tribute to the famous Tuskegee […]
Atowak Cobra Watch Review
Regular readers will know that I have a soft spot for newer watchmakers. Established brands are established brands for a reason. They have a proven track record and years of experience in the industry. But they also tend to get conservative in their old age, and release endless cycles of throwbacks and anniversary editions of […]
Ciga Design Series U Blue Planet Watch Review
If you know me, you know I love microbrands. Established watch manufacturers can put out some gorgeous timepieces. If you’ve ever held a Audemars Piguet, you know how fine the craftsmanship is. But old-school watchmakers tend to fall into established patterns. They have a certain vision of what a watch should be, and that’s what […]
Undone Aquaman Watch Review
Undone originally became famous for their custom watches. And they’re still a major player in that market. But they’ve also created a number of very well-received collaborative watches, including their Popeye limited edition and Disney Collection. Now Undone is releasing the Aquaman Watch, which is a tribute to everyone’s favorite undersea superhero. This is a […]
FullGear Claymore Watch Review
If you haven’t heard of FullGear, I’m not surprised. This is a new brand, which was founded in Hong Kong in 2020. Like with many new watchmakers, FullGear’s founders had worked in the watchmaking industry before setting off on their own to do something truly unique. In 2021, they launched their first watched, the Pioneer, […]
Tusenö Göteborg Shellback Blue Watch Review
For more than a hundred years, watchmaking has been synonymous with Switzerland. But following the quartz revolution in the 70s, the mechanical watch industry experienced a shakeup. Since then, smaller watchmakers from around the world have been using Swiss technology to create their own unique designs. I’m always interested in a good microbrand, and Tusenö […]
Heimdall’s Workshop Gunhild Faering Vegvisir Adventure With Date Review
Not every watch has to be an expensive investment from a premium brand. Sometimes, the best watch is one that’s durable and reliable. It also doesn’t hurt if it’s a slick-looking timepiece. If that’s what you’re looking for, some of the best watches come from smaller startups and microbrands. These brands don’t have the name […]
Elka Watch D & X Series Review
These days, there are plenty of small watchmakers trying to make their mark on the industry. These microbrands have harnessed the power of crowdfunding to revolutionize how watches are made. It used to be incredibly difficult to launch a new watch brand. You needed to design a prototype ,set up a workshop, and create a […]
WT Author 1984 White Orbit Limited Edition Watch Review
Despite being a newer watchmaker, WT Author is quickly becoming one of my favorite brands. They’ve made a name for themselves developing unique watches with bright, colorful designs. Even their more formal, monochrome watches use quirky dial symbols and other striking visual elements. Whenever you’re looking at one of their timepieces, you’re going to see […]
Peren Nera Rogue X Watch Review
Every once in a while, I like to check out a new, up-and-coming watch brand. Peren is a new Swiss watchmaker, founded by Transylvanian-descended Andy Bica. Bica’s motto is “We are inter-connected and what we create now, echoes in eternity.” To that end, the word “Peren” is an abbreviation of “perennial,” meaning something that continues […]
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