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Home » Startups » Page 3

Hands on: Atowak Releases the Cobra in a Volcano Red Colorway

May 22, 2023 by Matthew Catellier Leave a Comment

Atowak watches has taken the watch startup scene by storm with the recent release of the Cobra line that we previously reviewed here on the WRB. Today we have one of their new colorways in the office, dubbed Volcano Red – but they’ve also released a Royal Blue which I have not seen in person. […]

Mr. Jones Watches A Perfectly Useless Afternoon XL Review

February 9, 2023 by Matthew Catellier Leave a Comment

Many of today’s most unique and innovative watches aren’t coming from the major brands; they’re coming from microbrands like Mr. Jones Watches. Mr. Jones is a relatively new watchmaker, founded in 2007. As watch manufacturers go, it might as well be a brand new startup. Over the last 16 years, they’ve released more than 150 […]

Lorier Neptune Series IV Watch Review

January 8, 2023 by Ulises Valenzuela 1 Comment

Well, this is awkward. A year ago, I had the pleasure of reviewing the Lorier Neptune Series III, and one of my final thoughts was “if the Ortegas ever release a 38mm Neptune with a date window, my Omega Seamaster will be in serious trouble”. The latest Series IV Neptune isn’t 38mm, but a full […]

KNOPF NY-405 Black Steel Introduction and Review

January 5, 2023 by Matthew Catellier Leave a Comment

Not all of the best watches come from established watchmakers. Some come from companies who are just cutting their teeth in the business, and every once in a while I like to sample one of these microbrands. KNOPF Watches is a brand new company, founded in Manhattan by Gage and Larry Knopf. The father and […]

AVI-8 P-51 Mustang Tuskegee Airmen Chronograph Limited Edition Watch Review

November 17, 2022 by Matthew Catellier Leave a Comment

Founded in 2012, AVI-8’s brand name is a play on the word “aviate.” This London-based watchmaker builds a full line of aviation-inspired watches, including designs from real pilots. In September of 2022, they released a limited edition watch: the P-51 Mustang Tuskegee Airmen Chronograph Limited Edition. This watch is a tribute to the famous Tuskegee […]

Atowak Cobra Watch Review

November 4, 2022 by Matthew Catellier 4 Comments

Regular readers will know that I have a soft spot for newer watchmakers. Established brands are established brands for a reason. They have a proven track record and years of experience in the industry. But they also tend to get conservative in their old age, and release endless cycles of throwbacks and anniversary editions of […]

Ciga Design Series U Blue Planet Watch Review

October 13, 2022 by Matthew Catellier Leave a Comment

If you know me, you know I love microbrands. Established watch manufacturers can put out some gorgeous timepieces. If you’ve ever held a Audemars Piguet, you know how fine the craftsmanship is. But old-school watchmakers tend to fall into established patterns. They have a certain vision of what a watch should be, and that’s what […]

Undone Aquaman Watch Review

September 8, 2022 by Matthew Catellier Leave a Comment

Undone originally became famous for their custom watches. And they’re still a major player in that market. But they’ve also created a number of very well-received collaborative watches, including their Popeye limited edition and Disney Collection. Now Undone is releasing the Aquaman Watch, which is a tribute to everyone’s favorite undersea superhero. This is a […]

FullGear Claymore Watch Review

September 7, 2022 by Matthew Catellier 2 Comments

If you haven’t heard of FullGear, I’m not surprised. This is a new brand, which was founded in Hong Kong in 2020. Like with many new watchmakers, FullGear’s founders had worked in the watchmaking industry before setting off on their own to do something truly unique. In 2021, they launched their first watched, the Pioneer, […]

Tusenö Göteborg Shellback Blue Watch Review

August 15, 2022 by Matthew Catellier Leave a Comment

For more than a hundred years, watchmaking has been synonymous with Switzerland. But following the quartz revolution in the 70s, the mechanical watch industry experienced a shakeup. Since then, smaller watchmakers from around the world have been using Swiss technology to create their own unique designs. I’m always interested in a good microbrand, and Tusenö […]

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